IKEA Remember
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
Construimos experiencias de marca que transforman, que guían al usuario hacia nuevas formas de identificación a través de la interacción.
Hacer crecer marcas a través de creatividad audaz y estratégica, enfocada en buscar nuevas formas de mostrar contenido de usuario en soportes digitales y visualizando las artes digitales del futuro.
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Agencia Sancho BBDO
Director Creativo & Director de Arte